The World Died Today While Your Were On Your Phone - Vol. 2
'The World Died Today While You Were On Your Phone - Vol.2' comes from I Hold the Great Rack's multi-panelled series on Instagram that repurposes mainstream media to redefine how experimental art can be consumed. Set at 90 bpm, the music sets a much darker and brooding undertone when compared to its predecessor, yet retains IHTGR's infectious combination of granulated trumpet ambience, witty vocals and dank beats that feel simultaneously familiar yet other worldly.
From a broader perspective, 'The World Died Today While You Were On Your Phone' reflects the platform on which it inhabits. It's an evolving work that interrogates social media's narcissistic culture, passive activism and perpetuation of tired norms to bring a new perspective to our default scrolling gaze.
